The Ministry of Women’s Policies of Brazil requested to suspend advertising supermodel Gisele Bundchen in lingerie to promote “a wrong stereotype women as sex objects,” reveals an official of that ministry.

For the Women of Brazil asked to suspend advertising supermodel Gisele Bundchen in lingerie to promote “a wrong stereotype women as sex objects,” reveals an official of that ministry. “The wrong propaganda reinforces the stereotype of women as sexual objects of her husband, and ignores the great progress we have made to deconstruct sexist practices and thoughts. It also represents discrimination against women”, reported the ministry. Symbol of feminine beauty, Gisele Bundchen in advertising shows how Brazilian women should tell the bad news to his men: Dressed? Wrong. What lingerie and a flirty hint? Right.

And so it shows the supermodel: “Honey, I need to tell you something, I hit your car again,” says the beautiful model in lingerie panties and bra, or “I spent the limit of your credit card and mine” or “Guess who comes to live with us? Mom. “As did a year ago to protest an advertisement for beer, the ministry said they had “received complaints from indignant” about the propaganda of the top model, and this week sent “two offices: one in the Advertising Regulatory Council requesting the suspension of the campaign, and over his head, expressing denial, “he told AFP a spokesman for the ministry.

The campaign for lingerie brand Hope teaches “how sensuality can leave any man melt” and “encourages women to use their charm Brazilian (exposure of the body and innuendo) to minimize the reactions of the husbands,” the ministry regrets .